I love coffee. When ever I am in a new city I look for the best coffee shops. Some of you may have seen photos from an earlier post about Double Shot in Johannesburg. From traveling around, I have made some of my best memories by sitting at a coffee shop and taking in the sights of a new city. I always meet cool people and get the best sense of what a city is all about at places like this. I had come across a design blog about Truth Coffee about a year ago and had fallen in love with the decor. It was serendipitous that my hotel room was so close to this place and I am so happy I made it out. The attention to detail in the coffee they make and the decor was awe inspiring. I hope you enjoy the photos as much as I enjoyed having coffee there.
This is Truth.
We passionately believe in quality above all else. We know that we have to live up to our name. We believe in continuos learning. We believe that people are our assets. We believe in challenging the fundamental principles applying to everything that we do because we know that there is a better way. We believe in being involved. We believe in the potential and the power of the individual. We know that our collective ability will achieve the extra-ordinary. We believe that if it is worth doing anything, it is worth being world class; challenging the constant tide of mediocrity. We don’t believe in hiding behind the hype, hoopla and certification of sustainability, organic or fair trade. We believe that you are either part of the solution or part of the problem. We need to make a real world difference. Honesty in our beliefs and relationships is part of what makes us who we are. Now we happen to make coffee; these principles apply to every facet of our coffee.
This is TRUTH COFFEE.