Eat Pomegranate Photography
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Truth Coffee | Cape Town, South Africa

January 26, 2014
4 Comments

Truth Coffee's Bean Dispenser



The plaque right next to the gas mask said “Professor Jones’s Fabulous Coffee Bean Contraption” and it perfectly fit the mood. I also love how the chaos of this machine ends with a minimal white bag.

I love coffee. When ever I am in a new city I look for the best coffee shops. Some of you may have seen photos from an earlier post about Double Shot in Johannesburg. From traveling around, I have made some of my best memories by sitting at a coffee shop and taking in the sights of a new city. I always meet cool people and get the best sense of what a city is all about at places like this. I had come across a design blog about Truth Coffee about a year ago and had fallen in love with the decor. It was serendipitous that my hotel room was so close to this place and I am so happy I made it out. The attention to detail in the coffee they make and the decor was awe inspiring. I hope you enjoy the photos as much as I enjoyed having coffee there.

This is Truth.



We passionately believe in quality above all else. We know that we have to live up to our name. We believe in continuos learning. We believe that people are our assets. We believe in challenging the fundamental principles applying to everything that we do because we know that there is a better way. We believe in being involved. We believe in the potential and the power of the individual. We know that our collective ability will achieve the extra-ordinary. We believe that if it is worth doing anything, it is worth being world class; challenging the constant tide of mediocrity. We don’t believe in hiding behind the hype, hoopla and certification of sustainability, organic or fair trade. We believe that you are either part of the solution or part of the problem. We need to make a real world difference. Honesty in our beliefs and relationships is part of what makes us who we are. Now we happen to make coffee; these principles apply to every facet of our coffee.

This is TRUTH COFFEE.



The Perfect Cup

This is what I came to Truth for. To say the least, this cup did not disappoint.

Brunch

For brunch, I had sourdough with sautéed mushrooms, and a poached egg.




Espresso

This is one of the best espresso machines in the world. It is made by a company called Slayer and in the US, they retail for ~$25,000.



Wide

I waited about 20 minutes to get this shot without anyone in it. They place was abuzz with customers.


Any thoughts?




4 Comments

  1. Lauren Jan 27, 2014

    Please excuse while I wipe the drool off my face.
    These are unreal and inspiring. Much like the photographer! Glad to have you home, thank you for sharing!

  2. Terry S Jan 27, 2014

    Khalid, you’ve done it again. This is an amazing experience looking through these photos. I feel as if I have visited this place. Any chance you are willing to sell prints?

  3. Eat Pomegranate Photo Jan 28, 2014

    Lauren and Terry, thank you so much for the love. 🙂

    Terry, there is a little shopping cart icon next to each image if you would like to purchase prints. 🙂

  4. Amy Moore Jan 29, 2014

    Khalid, this looks like an amazing place and an amazing experience. You did a lovely job capturing the mood and the personalities of the shop. The guy with the top hat, I want to know him. The bar that uses recycled tin ceiling tiles on the outside face, I want one.