The axe was made from guitar strings. The creative direction required these photos to be “edgy.” Luckily, we found a bathroom wall that was perfect for the look.
Terry, Traction, and Eat Pomegranate
Terry made this blade with film and the hand lettering showcases all the films that were playing at the film festival.
The lettering for the chair poster paid homage to the venues that make this festival awesome..
We finished up this shoot a day before I was leaving for Malawi and here are a few pictures of us exhausted from a long night of shooting. I love that Traction devotes this much time to making projects come out perfectly.